“Today’s ‘best practices’ lead to dead ends; the best paths are new and untried”
– Peter Thiel
Introduction
In 2014, entrepreneur and investor Peter Thiel wrote a book called “Zero to One: Notes on Startups, or How to Build the Future.” The book aims to provide guidance and insights to entrepreneurs on how to create innovative startups and build a better future. But does it live up to the hype? This book review will explore the strengths and weaknesses of “Zero to One” and honestly assess its value for entrepreneurs.
Even though “Zero to One” by Peter Thiel was published almost ten years ago, I decided to give it a read. While some of the examples in the book are outdated, I found many of the concepts still apply and can provide valuable insights.
Additionally, with the benefit of hindsight, I can view Thiel’s strategies differently and see how they hold up in today’s rapidly changing business landscape.
Background of the Author
Peter Thiel is a well-known entrepreneur, investor, and philanthropist. He co-founded PayPal, a company that revolutionized online payments and served as its CEO until its acquisition by eBay. He also co-founded Palantir, a data analysis company that helps governments and businesses make better decisions.
Thiel is also known for his controversial views on technology, politics, and society and has been a vocal supporter of President Donald Trump.
Overview of the Book
“Zero to One” is divided into 14 chapters, each addressing a different aspect of building successful startups. Thiel argues that entrepreneurs should focus on creating unique and innovative products rather than competing in existing markets. He also emphasizes the importance of building a strong team, developing a long-term vision, and creating a monopoly in your market.
Thiel also provides examples from his own experience as an entrepreneur and investor and insights from other successful entrepreneurs such as Elon Musk and Mark Zuckerberg.
“Brilliant thinking is rare, but courage is in even shorter supply than genius”
– Peter Thiel
Things I Liked
One of the strengths of “Zero to One” is Thiel’s emphasis on creating innovative products. He argues that the most successful startups are those that create something entirely new rather than improving on an existing product.
Thiel also provides helpful advice on building a solid team and developing a long-term vision for your startup. He stresses the importance of creating a monopoly in your market, which can help you achieve long-term success and profitability.
Another strength of the book is Thiel’s writing style. He writes clearly and concisely, using personal anecdotes and examples to illustrate his points. This makes the book easy to read and understand, even for those without a background in business or entrepreneurship.
Things I Disliked
One disappointment I have in “Zero to One” is Thiel’s narrow view of innovation. He argues that true innovation involves creating something new rather than improving an existing product. While this may be true for some startups, it ignores that many successful businesses have been built on incremental improvements to existing products. Thiel’s approach may not be suitable for all entrepreneurs and may discourage some from pursuing their ideas.
Another weakness of “Zero to One” is Thiel’s view on the importance of the founder’s personality and traits. While it is true that the founder’s personality can significantly impact the success of a startup, it is also essential to recognize that diversity and different perspectives can be valuable assets to a team. Thiel’s emphasis on finding a single founder with a strong vision may not be suitable for all startups and may limit the potential for innovation and growth.
Conclusion
Overall, “Zero to One” is rather “meh.”
It provides valuable insights and advice for entrepreneurs looking to build innovative startups. Thiel’s emphasis on creating unique and innovative products, building a strong team, and developing a long-term vision are valuable lessons for any entrepreneur.
However, his narrow view of innovation and focus on creating a monopoly may not suit all entrepreneurs.
My Rating
Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you. These are products I’ve personally used and stand behind.

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Are you a reader?
I love talking to friends and family to see what they’ve been reading recently. It’s a great way to explore different genres and topics! I’d love to hear book recommendations!
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